You have the ability to add your social networks to the footer file within your emails. This allows email recipients to click through to desired social media channels and engage with you and your brand in a variety of channels. eMerge tracks the number of click-throughs for you so you know how many people are checking you out, what social channels they are engaging in and exactly who is clicking where!

After connecting to your desired social networks you can then select to push your email campaigns out to your Facebook (personal, fan or group) page, Twitter and LinkedIn accounts, an rss feeder along with Tumblr, Wordpress, Blogger and Posterous. People engaging with your email in these channels have the ability to subscribe to your email list. What a great way to grow your list!

Use the eMerge social scheduler to create a series of messages and updates that you want to run at specified dates / times. Select one or all of your social channels, customize your messages for each and then “set it and forget it”…the social scheduler will handle it from there!

View social reports that show trends and activity inside of your social networks. Know how many fans you’ve accumulated, how many comments you’ve received, how many tweets and retweets you’ve received, etc… This is a great way to gauge the success of your social campaign efforts and tie them to your email, text and web activities.

There’s no need to log into your eMerge account to view and interact with your social media. Just download the easy-to-install eMerge Marketing Manager! This Adobe Air app sits in your computer’s task bar and provides you with at-a-glace notices if you have pending comments, retweets or other social engagement. Click the icon in your task bar to pop-up a window to quickly view and respond to your social channels. Save time and increase communication efficiency.